Can Anyone Interview Strangers?
An entrepreneur’s guide to “guerrilla” user research
This piece is from a talk I gave at Product Camp Seattle 2015, @prodcampsea, an annual gathering of more than 250 product management professionals in Seattle. I delivered this talk in the main room of the conference.
Not that gorilla. “Guerrilla” or street research is interviewing strangers, at coffee shops or on the street, to get feedback on your product.
My story begins with a frustration — how to a small group of friends who didn’t know one another to come to a movie. I didn’t want to make a group text because the members of the group didn’t know one another. I also thought there must be a better way than to send the same text, individually, to five people. All I wanted to know was who’s in and who’s out. While I found this problem frustrating, I wanted to know whether other people did too. Could research provide me with some confirmation?
Read more on Medium at https://medium.com/@jonmaimon/can-anyone-interview-strangers-d8133761322d