Can Anyone Interview Strangers? An entrepreneur’s guide to guerrilla user research

Can Anyone Interview Strangers?

An entrepreneur’s guide to “guerrilla” user research

This piece is from a talk I gave at Product Camp Seattle 2015, @prodcampsea, an annual gathering of more than 250 product management professionals in Seattle. I delivered this talk in the main room of the conference.

 

Not that gorilla. “Guerrilla” or street research is interviewing strangers, at coffee shops or on the street, to get feedback on your product.

My story begins with a frustration — how to a small group of friends who didn’t know one another to come to a movie. I didn’t want to make a group text because the members of the group didn’t know one another. I also thought there must be a better way than to send the same text, individually, to five people. All I wanted to know was who’s in and who’s out. While I found this problem frustrating, I wanted to know whether other people did too. Could research provide me with some confirmation?

Read more on Medium at https://medium.com/@jonmaimon/can-anyone-interview-strangers-d8133761322d

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s