A single webpage redesign.


Client: Ballard Auto Licensing (in partnership with Creator Partners)

Task: Redesign a key call-to-action page on a car tab renewal website.

In short, I worked with a client to define a scope for this project. Began on paper with sketches, moved to a digital wireframe, then built a mock-up. I used Photoshop for the digital design.

The original page in question:

Washington State car and boat tab renewal
The original website.

We wished to emphasize the business’ strong Yelp rating and customer reviews.

Information Architecture Photo - Copy (2)
A constructed paper wireframe for new site

The first digital wireframe highlighted the advantages the business offers to its customers.

wireframe v2 in web page
The first digital wireframe

A subsequent revision produced this final mockup. We added color, improved clarity, and expanded the call-to-action buttons.

mock-up in web page p2
The final mockup
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