A single webpage redesign.
Client: Ballard Auto Licensing (in partnership with Creator Partners)
Task: Redesign a key call-to-action page on a car tab renewal website.
In short, I worked with a client to define a scope for this project. Began on paper with sketches, moved to a digital wireframe, then built a mock-up. I used Photoshop for the digital design.
The original page in question:
We wished to emphasize the business’ strong Yelp rating and customer reviews.
The first digital wireframe highlighted the advantages the business offers to its customers.
A subsequent revision produced this final mockup. We added color, improved clarity, and expanded the call-to-action buttons.