Created user personas, wrote copy, built a site architecture.

Musical Mentors Collaborative is a nonprofit based in New York City that provides free 1-on-1 private music lessons to approximately 60 elementary school students. The premise of the program is to connect college students with musical ability to elementary age students whose families would be otherwise unable to afford lessons.

This is a continuing engagement.

I’ve created user personas, wrote copy, and mapped an early site architecture.

I’ve improved the layout and continue to redesign pages of the site on Squarespace.

I’m also currently improving site search engine optimization (SEO) with Google Webmaster, and collaborating with a designer on a program infographic.


Persona test pdf_Page_1
Early structure of a proto-persona


proto personas_Page_5
One of the proto-personas

musical mentors site map new.PNG

musical mentors about page - Copy.png


Musical Mentors Google webmaster


All four proto-personas in this PDF: Musical Mentors Proto Personas


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